I have to tell ya, business school did a SHIT job of preparing young, aspiring business owners like me to use the one marketing tool we would use more than anything: socials. When I was a sophomore in college, I took a marketing class, a checkmark under my Entrepreneurship major and Business Degree. We learned about Costco's business model and studied a few charts that some major corps used in the 1980's but that was about it.
Marco Pierre White, once known as the best young chef in the world (who trained Gordon Ramsay) once said: "At the end of the day, it's just food, isn't it?". I have to disagree with him on that, but for reasons outside why you might think. On the surface, yes, it's just food. I think the quote was probably intended for the 21 year old line cook who just got yelled at by the Chef de Cuisine or had a steak sent back for being "undercooked".
When I was a kid, my mom would typically cook for us every night. Dinner time for us was more about the routine and the healthy practice of spending quality time with family than it was about the food. The dinner table was a place where we received or shared announcements, talked about our day, or simply discussed the minor changes my mom made in the spaghetti sauce this time around. She would actually act offended if, God Forbid, a phone call came in sometime between 5:30-6:00pm; the nerve of the son-of-a-bitch who called to ask if we were happy with our cable service during our treasured family time was ruining the fabric of the traditional American family.
My alarm went off after a few hours of tossing and turning, it was 8:45am on a Friday. I hadn't slept long, because I got off the night before around 12:30am, rushed home, showered, and crashed in bed. I spent much of the night thinking: Okay, Tomorrow I'll get in around 10, get the doors unlocked and the lights on. The produce better be there by then, and it better not be that shit they tried to give me last week.
My name is Tyler King and I love to write about my journey, not only in the kitchen, but in the ever changing world of entrepreneurship. I graduated from Belmont University's Entrepreneurship program in 2018 and started Tastify that same year. I hope you all find something of value in my blog posts! Definitely reach out if you have any ideas or questions!